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SBD Global/September 2, 2014/Marketing and Sponsorship

Marketplace Roundup: Hoffenheim Renews Partnership With Audi Until June '16

Bundesliga side TSG Hoffenheim has renewed its partnership with Audi until June '16. The car manufacturer will continue to be featured on LED boards at the Wirsol Rhein-Neckar Arena (TSG Hoffenheim). ... The German Volleyball Bundesliga (VBL) has signed a new sponsorship deal with vinyl flooring producer Gerflor. As part of the deal, Gerflor will provide financial and promotional support to the league and its clubs (VBL). ... Accorhotels.com has become one of the new partners sponsoring France’s national football team, junior national team, women’s football team, the French Cup and amateur football. Accor will be partnering with these national teams during their trips in France and abroad, and serve as an official supplier to the French Cups (Accor). ... McVitie's Digestives renewed its sponsorship agreement with Serie A side AC Milan, becoming a premium sponsor (AC Milan).

TEEING UP PARTNER: Qatar Airways signed a partnership with the Professional Golf Tour of India, the official sanctioning body of professional golf in India. As part of the agreement, Qatar Airways becomes the official airline partner of the PGTI for a term extending until the end of '15 (PGTI). ... Australian National Basketball League side Perth Wildcats agreed to a partnership with accounting firm BDO to become a gold partner of the team for the next three years. BDO branding will be displayed in-game (Perth Wildcats). ... Queensland Rugby and St. George Bank have extended their partnership for a further three years. St. George will embark on its second three-year term as naming-rights sponsor with Super Rugby side Queensland Reds (Queensland Reds).

DUTCH TREAT: EZTrader signed a three-year strategic partnership with Dutch Eredivisie side Feyenoord. EZTrader will be a strategic partner of the club and the partnership extends to all of the team's activities and online presence including a shared website (EZTrader). ... W-League side Sydney FC signed a new two-year shirt sponsorship deal with Beechwood Homes (Sydney FC).
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