La Liga Espanyol Rescinding Power8 Deal BHP Fine Rings Bell On Corporate Sponsorship F1 Faces Call To End Alcohol Sponsorship Marketplace Roundup Omega Renews With Team New Zealand FIFA Sponsors Express Qatar Concern Study Reveals Growing Naming Rights Trend Havas Media Group Agencies Merge Marketplace Roundup Sony Renews Champions League Backing
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SBD Global/September 2, 2014/Marketing and Sponsorship
Marketplace Roundup: Hoffenheim Renews Partnership With Audi Until June '16
Published September 2, 2014
TEEING UP PARTNER: Qatar Airways signed a partnership with the Professional Golf Tour of India, the official sanctioning body of professional golf in India. As part of the agreement, Qatar Airways becomes the official airline partner of the PGTI for a term extending until the end of '15 (PGTI). ... Australian National Basketball League side Perth Wildcats agreed to a partnership with accounting firm BDO to become a gold partner of the team for the next three years. BDO branding will be displayed in-game (Perth Wildcats). ... Queensland Rugby and St. George Bank have extended their partnership for a further three years. St. George will embark on its second three-year term as naming-rights sponsor with Super Rugby side Queensland Reds (Queensland Reds).
DUTCH TREAT: EZTrader signed a three-year strategic partnership with Dutch Eredivisie side Feyenoord. EZTrader will be a strategic partner of the club and the partnership extends to all of the team's activities and online presence including a shared website (EZTrader). ... W-League side Sydney FC signed a new two-year shirt sponsorship deal with Beechwood Homes (Sydney FC).