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SBD Global/August 29, 2014/Marketing and Sponsorship
Marketplace Roundup: Serie A Side Empoli Secures Shirt Deal With Bancadinamica
Published August 29, 2014
IN GERMANY: Bundesliga side FC Augsburg renewed its partnership with automotive parts retailer Reinhard Kastner for another season. In addition, local utility provider Stadtwerke Augsburg has extended its partnership with the club for a further three years. Kastner and Stadtwerke Augsburg will receive ad space on static boards and LED boards at the SGL arena along with tickets to home games. Both extensions were brokered by sports marketing agency Sportfive (FC Augsburg). ... Bundesliga club FSV Mainz agreed to a new partnership with special glass producer Schott AG for the '14-15 season. The company will be present on LED boards during home games at the Coface Arena (FSV Mainz). ... Second Bundesliga club VfL Bochum signed a new sponsorship deal with online mobile phone retailer and provider Sparhandy. The Cologne-based company will be visible on boards and through commercials during home games at the rewirpower Stadium (VfL Bochum).