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Marketing and Sponsorship

Marketplace Roundup: Serie A Side Empoli Secures Shirt Deal With Bancadinamica

Newly-promoted Serie A club Empoli secured a shirt sponsorship "from online banking brand Bancadinamica" for the '14-15 season. Bancadinamica’s logos "will appear on the back of the team’s kit." No financial details were made available (SOCCEREX, 8/27). ... A-League side Adelaide United announced that Veolia furthered its commitment to the club as a major partner, by continuing to feature on the "front of shirt" for a further two seasons (Adelaide United). ... A-League side Melbourne Victory confirmed Community Training Initiatives as its joint principal partner. The company will be featured on the front of the home shirt for the next two seasons. Community Training Initiatives provides customized training and assessment programs, helping people in trades get their skills and knowledge certified (Melbourne Victory). ... League Two side Oxford United announced an extended partnership with Motors.co.uk following a five-month trial. The partnership has seen Motors.co.uk sponsor selected Oxford boys' and girls' youth teams, and the advertising includes perimeter boards at the home of the Oxford United women's team in Abingdon. In addition, Motors.co.uk and OUFC have developed a coaching program aimed at local schools, delivering around 360 hours of coaching at 20 different schools (Oxford United). ... The Lotus F1 team will be sponsored by Chinese electronics firm Hisense for three races at the end of this season. Hisense will appear on the sidepods of the E22 at both the Italian and U.S. grands prix, and will be featured less prominently in Abu Dhabi, where it will be displayed on the airbox (CRASH, 8/28). ... The World Baseball Softball Confederation named LG Electronics the title sponsor of the WBSC's new Int'l Women's Baseball Tournament (WBSC).

IN GERMANY:
Bundesliga side FC Augsburg renewed its partnership with automotive parts retailer Reinhard Kastner for another season. In addition, local utility provider Stadtwerke Augsburg has extended its partnership with the club for a further three years. Kastner and Stadtwerke Augsburg will receive ad space on static boards and LED boards at the SGL arena along with tickets to home games. Both extensions were brokered by sports marketing agency Sportfive (FC Augsburg). ... Bundesliga club FSV Mainz agreed to a new partnership with special glass producer Schott AG for the '14-15 season. The company will be present on LED boards during home games at the Coface Arena (FSV Mainz). ... Second Bundesliga club VfL Bochum signed a new sponsorship deal with online mobile phone retailer and provider Sparhandy. The Cologne-based company will be visible on boards and through commercials during home games at the rewirpower Stadium (VfL Bochum).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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