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SBD Global/August 29, 2014/Marketing and Sponsorship

Marketplace Roundup: Serie A Side Empoli Secures Shirt Deal With Bancadinamica

Newly-promoted Serie A club Empoli secured a shirt sponsorship "from online banking brand Bancadinamica" for the '14-15 season. Bancadinamica’s logos "will appear on the back of the team’s kit." No financial details were made available (SOCCEREX, 8/27). ... A-League side Adelaide United announced that Veolia furthered its commitment to the club as a major partner, by continuing to feature on the "front of shirt" for a further two seasons (Adelaide United). ... A-League side Melbourne Victory confirmed Community Training Initiatives as its joint principal partner. The company will be featured on the front of the home shirt for the next two seasons. Community Training Initiatives provides customized training and assessment programs, helping people in trades get their skills and knowledge certified (Melbourne Victory). ... League Two side Oxford United announced an extended partnership with following a five-month trial. The partnership has seen sponsor selected Oxford boys' and girls' youth teams, and the advertising includes perimeter boards at the home of the Oxford United women's team in Abingdon. In addition, and OUFC have developed a coaching program aimed at local schools, delivering around 360 hours of coaching at 20 different schools (Oxford United). ... The Lotus F1 team will be sponsored by Chinese electronics firm Hisense for three races at the end of this season. Hisense will appear on the sidepods of the E22 at both the Italian and U.S. grands prix, and will be featured less prominently in Abu Dhabi, where it will be displayed on the airbox (CRASH, 8/28). ... The World Baseball Softball Confederation named LG Electronics the title sponsor of the WBSC's new Int'l Women's Baseball Tournament (WBSC).

Bundesliga side FC Augsburg renewed its partnership with automotive parts retailer Reinhard Kastner for another season. In addition, local utility provider Stadtwerke Augsburg has extended its partnership with the club for a further three years. Kastner and Stadtwerke Augsburg will receive ad space on static boards and LED boards at the SGL arena along with tickets to home games. Both extensions were brokered by sports marketing agency Sportfive (FC Augsburg). ... Bundesliga club FSV Mainz agreed to a new partnership with special glass producer Schott AG for the '14-15 season. The company will be present on LED boards during home games at the Coface Arena (FSV Mainz). ... Second Bundesliga club VfL Bochum signed a new sponsorship deal with online mobile phone retailer and provider Sparhandy. The Cologne-based company will be visible on boards and through commercials during home games at the rewirpower Stadium (VfL Bochum).
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