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SBD Global/August 29, 2014/Marketing and Sponsorship

Betfred Launches First Brand Campaign Ahead Of Second Premier League Weekend

Betfred "will launch its first brand campaign and its inaugural spot from Brothers and Sisters" on Friday, ahead of the second weekend of the new Premier League season, according to Kate Magee of CAMPAIGN LIVE. According to Brothers and Sisters, the campaign is the first "pure brand campaign," with no odds or offers featured. The 40-second commercial "will go live" on Saturday across Sky Sports and BT Sport. Alongside TV, "the campaign will run across digital and press as well as featuring in all 1,400 of Betfred’s nationwide stores." The spot "was created by Brothers and Sisters" and directed by Bruce St. Clair through Biscuit Filmworks. Betfred Group Marketing Dir Gemma Strath said, "It is very different for a betting company but we are confident that our new campaign will stand out in a very cluttered market place. The Betfred brand is all about entertainment and fun and that's what this new campaign conveys" (CAMPAIGN LIVE, 8/28).
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