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SBD Global/August 29, 2014/Marketing and Sponsorship

Bank Of Ireland, Leinster Rugby Extend Partnership In New Five-Year Deal

Bank of Ireland announced the extension of its Pro12 rugby side Leinster sponsorship until the end of June '19. The new five-year deal includes exclusive branding of all playing and training kits for Leinster and will see Bank of Ireland expand the sponsorship to make an additional six-figure investment, over five years, to develop the amateur game. The new investment in amateur rugby in the province will look to develop the game across all levels. The sponsorship will enhance the support for development officers, coaching materials, equipment and the coach development program across Leinster. The sponsorship will also provide support for youth rugby camps and recognize the club, school, player and coach of the year (Leinster Rugby). The IRISH INDEPENDENT reported the new agreement is "believed to be worth in the region of" €6M ($8M). Just over 15% of the money "is understood to have been ring-fenced for the promotion of the amateur and underage game throughout the province" (IRISH INDEPENDENT, 8/28).
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