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SBD Global/August 29, 2014/Marketing and Sponsorship

America's Cup Names Former USOC Exec Dir Harvey Schiller Commercial Commissioner

America's Cup organizers have appointed Harvey Schiller commercial commissioner for the 35th America's Cup. The role will give Schiller responsibility for supervising, managing and protecting the commercial interests of the America's Cup. He was formerly exec director of the U.S. Olympic Committee, president of Turner Sports, chairman of YankeeNets, and president of the Int'l Baseball Federation. He has served on the America's Cup Advisory Board since '10. Schiller said, "This is an exciting time to be involved in the America's Cup. ... Our job now is to translate those opportunities into growth of the event for the benefit of all participants. As such, I'm extremely gratified to see how the teams have started working together with such a high level of cooperation over the past few months." Schiller starts the role with immediate effect. Items on the to-do list include finalizing the America's Cup World Series schedule, format and venues (America's Cup).

NEW BRAND STRATEGY: The America's Cup Event Authority has partnered with SME, Inc. N.Y. to develop a new brand strategy, identity and architecture for the organization and 35th America's Cup (SME).
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