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SBD Global/August 28, 2014/Marketing and Sponsorship

Marketplace Roundup: Technogym Named Official Fitness Supplier For Rio 2016 Games

Technogym will be the fitness equipment supplier for all athletic preparation centers for the Rio 2016 Olympic Games. Technogym will provide equipment for the main training center at the Olympic Village in Barra da Tijuca, Brazil, and will equip 15 centers and warm-up areas specifically designed for the different disciplines at the competition venues. Technogym is expected to supply 1,000 pieces of equipment (Technogym) ... Real Madrid's James Rodriguez "is the new image" of Colombian designer Grupo Éxito's Bronzini Black firm. The first collection in the brand's new J10 James line "will go on sale on Friday in 47 cities in Colombia" (MARCA, 8/27). ... Tottenham and MBNA announced the continuation of their 16-year collaboration, which will see MBNA remain the club's official U.K. credit card partner until the end of the '18-19 season (Tottenham). ... EPL side Everton signed a deal with new sports science software company Kitman Labs, which develops athlete management and injury prevention technologies for professional football (Kitman Labs).
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