Menu
Marketing and Sponsorship

Melbourne Cricket Ground To Remove Gambling Advertising On Scoreboard

The Melbourne Cricket Ground "will remove gambling advertising from its scoreboard next season following the personal intervention" of Australian Football League Chair Mike Fitzpatrick, according to Caroline Wilson of the SYDNEY MORNING HERALD. The "contentious replay highlights" branded by int'l online betting company bet365 "incurred Fitzpatrick's wrath and saw him call for that company's removal from the scoreboard." Fitzpatrick "communicated his dislike earlier this season for the flash advertising" to both CEO Gillon McLachlan and Melbourne Cricket Club CEO Stephen Gough. It "has been a bone of contention with the AFL for some time that it does not control the scoreboard at its biggest stadium, which is leased by the MCG to Stadia Media." Gough said on Wednesday that "the advertising would not appear again" in '15 but that his stadium had to honor its agreement with the betting company and Stadia Media that expires at the end of this season. Home clubs sponsored by betting agencies "can still show their commercials in their allocated scoreboard time." McLachlan "refused to comment on the AFL's strategy for its next gambling partnerships or whether the strategy was to expand the partnerships" (SMH, 8/27).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2014/08/28/Marketing-and-Sponsorship/MCG-ads.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2014/08/28/Marketing-and-Sponsorship/MCG-ads.aspx

CLOSE