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SBD Global/August 27, 2014/Media

Russian Broadcasters Say Prices For Euro 2016 Qualifier 'Too High,' Could Result In Blackout

A "row has broken out with Russia over the cost of the TV rights" to broadcast the Euro 2016 qualifiers and finals, forcing Sports Minister Vitaly Mutko "to step in and seek a solution," according to Paul Nicholson of INSIDE WORLD FOOTBALL. UEFA "is selling the rights for the first time via CAA Eleven." So far Russian broadcasters "have been unable to reach a deal" claiming that the hike in price in comparison to Euro 2012 is "too high" for the Russian market. At present, the standoff would mean that there would be no TV coverage of the championships in Russia, "though it does appear an agreement in principle is close on qualifiers." Mutko: "This is related to commercial side of the deal. UEFA has a new partner, who put certain financial conditions to national football federations. There are serious negotiations right now. We know how expensive are the TV rights for showing football in Europe. In Russia, this sport has a completely different cost" (INSIDE WORLD FOOTBALL, 8/26).
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