SBD Global/August 26, 2014/Media

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  • Sky Deutschland Increases Prices For Bar, Restaurant Owners Ahead Of Bundesliga Start

    German pay-TV operator Sky Deutschland "drastically increased its prices for bar and restaurant owners ahead of last weekend's Bundesliga start," according to Alexander Krei of DWDL. A Munich bar owner said that he will have to pay €1,100 ($1,450) per month, which is an increase of €400 ($528) in comparison to last season. He said, "That's more than €13,000 ($17,150) per year, that's almost impossible to offset." Despite the "outrage" the price increases caused among bar and restaurant owners, Sky "is not willing to rethink its price structure," which is, among other things, based on the size of an establishment. Sky spokesperson Jörg Allgäuer said that the "industry generates additional revenue" of €1.2B ($1.6B) annually due to the Sky offer. He added that the business model "has seen positive growth rates, with the number of restaurant and bar customers rising by 12% during the previous year" (DWDL, 8/25).

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  • Premier League Trying To Protect Broadcast Partners In Fight Against Social Media

    The English Premier League does not "want you to watch the beautiful game’s best moments on social media," according to Raju Mudhar of the TORONTO STAR. Just like MLB’s warning about getting "express written consent" before sharing descriptions of games, the EPL is trying to protect its broadcast partners as well as online video rights holders. Beyond warning fans not to record and send on social media platforms, "they are actively using web crawlers to find offending material and pull the short videos off Vine (owned by Twitter) and other social media platforms." The big reason the EPL is cracking down is that in '13, "it sold its online video highlights to News International, which owns the Times and Sun newspapers." A league spokesperson said, "We are working with social media providers to take down pirated clips and hope fans understand the need to maintain the investment model that produces the football they love." This "bears watching for two big reasons." First, the EPL’s strategy "seems like a wrong-headed way to deal with fans who are sharing content because they love it, which potentially limits the viral growth of a sport." Secondly, depending on how successful the measures are, "it will be interesting to see whether any other leagues will follow suit." For some reason, football "wants to be the canary in this social-video coal mine, as ESPN and Univision, which held the rights to the World Cup, also went after sites that shared goals from that tournament." To be fair, any league "is certainly within its rights to try to protect its intellectual property, but is it worth the public relations hit of going after your more active fans?" As well, technology "moves so fast that despite whatever measures leagues use in an effort to clamp down, they are really playing a game of social media whack-a-mole" (TORONTO STAR, 8/25).

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  • Winner Of Australian Football League Reality Show The Recruit To Pick Own Club

    The winner of Australian Football League reality TV program The Recruit "will have the chance to pick the clubs he wishes to play for in 2015," according to Daniel Cherny of the SYDNEY MORNING HERALD. The league "outlined that representatives of the 18 clubs will conduct a 3-2-1 vote on the final three contestants in order to determine the winner." Clubs "will then have the chance to nominate whether or not they wish to acquire the player" in '15. He "will be able to choose his destination from all the clubs that have nominated him." The winner of The Recruit "will be classified as a 'Category B rookie,'" a label generally used for int'l recruits such as St. Kilda's American player Jason Holmes, or high-performance athletes crossing from another sport such as former steeplechaser and now Geelong player Mark Blicavs (SMH, 8/25).

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  • Close To 800,000 Viewers Tune In To Watch Bundesliga Games On Sky Deutschland

    Australian driver Daniel Ricciardo won his thrid race of the season in Spa.

    German pay-TV channel Sky Deutschland "attracted an average of 770,000 viewers to its broadcast of the Bundesliga game between Mönchengladbach and Stuttgart on Sunday," according to Alexander Krei of DWDL. The 1-1 draw obtained a "strong" 5% market share in the target demographic 14-49. The day's early game between Paderborn and Mainz had a market share of 3.1%. The 2-2 draw was watched by 550,000 viewers.

    BACK ON TRACK: Sky's coverage of Sunday's Belgium F1 Grand Prix recorded an average of 450,000 viewers. That's 50,000 more than last year. The victory of Red Bull driver Daniel Ricciardo obtained a 3.9% market share in the target demographic. German free-to-air TV channel RTL, which also aired the race, attracted 4.59 million viewers to its broadcast. That is almost 1.2 million less than in '13. In the target demographic, RTL had a 24.7% market share (DWDL, 8/25).

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