Menu
Media

Cricket Australia Site Overtakes Rival ESPN Cricinfo To Become No. 1 Australian Cricket Site

Barely a year after Cricket Australia established its own editorial team to cover the sport online, cricket.com.au "has over-taken rival ESPN Cricinfo to become the No 1 Australian cricket site," according to Lara Sinclair of THE AUSTRALIAN. Yet, questions remain "over its editorial independence, the success of its subscription strategy, and when the sport will see a return on its investment." According to Nielsen, just over a year into its operations, cricket.com.au averages 444,000 unique visitors a month, "well ahead of its biggest direct rival, Cric­info’s 366,000." CA Exec GM of Media, Communications & Marketing Ben Amarfio said that "the sport’s digital media venture is already a raging success." Amarfio: “We’ve had a goal of wanting to be the No. 1 digital cricket destination. A year down the track and we’ve achieved that already." As the '14-15 summer cricket season approaches, CA "is preparing to relaunch its digital assets and expand its activities, including by having a social reporter at all matches covering events on and off the field." Amarfio said, "The whole reason we’re doing it is we want to attract more fans to cricket" (THE AUSTRALIAN, 8/25).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2014/08/25/Media/Cricket-Australia.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2014/08/25/Media/Cricket-Australia.aspx

CLOSE