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SBD Global/August 25, 2014/Marketing and Sponsorship

Marketplace Roundup: Bundesliga Side FC Cologne Renews Partnership With Wige

Bundesliga side FC Cologne has renewed its media partnership with production company wige. The new five-year deal will see wige remain in charge of all TV-related productions for the club's fan-TV program. Wige has been a partner of the club since the '00-01 season (FC Cologne). ... DHL has become a platinum sponsor and Bayern Munich's new int'l partner for logistics and e-commerce complete solutions in a new six-year agreement through '20 (Bayern Munich). ... Liverpool and the Barbados Tourism Authority announced a two-year partnership that will run until the end of the '15-16 Premier League season. The organization becomes an official tourism partner of Liverpool, which will see the BTA promote the Caribbean island to the club's global fan base, with a focus on fans in the U.K., North America, Europe, the Caribbean and Latin America (Liverpool). ... EPL side Crystal Palace announced William Hill Online as the club's new official betting partner for the '14-15 season. William Hill is now the U.K.'s largest bookmaker with around 2,430 licensed betting offices (Crystal Palace).
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