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SBD Global/August 22, 2014/Marketing and Sponsorship

Continental Tires Signs Sponsorship Deal With FAI To Support Women's Football

Continental Tires "is to become a partner of women’s football in Ireland," according to BUSINESS AND LEADERSHIP. Continental has been named as the title sponsor of the Women's National League "which will be rebranded as the Continental Tyres Women's National League," kicking off on Aug. 24. The company will also lend its name to the Continental Tires Women's FAI Cup, the Continental Tires Women’s Senior FAI Cup and the FAI's Elite Camps "that foster the development of emerging football talent." Continental Tires "has been an official sponsor of the FIFA World Cup and the UEFA Euro Championship and is the official partner of women's football in England and title sponsor of the Continental Cup" (BUSINESS AND LEADERSHIP, 8/20).

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