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SBD Global/August 22, 2014/Franchises

Werder Bremen Considers Strategic Partnership In Effort To Secure New Financial Sources

Werder Bremen is looking at strategic partnership as new income sources.
Bundesliga club Werder Bremen "is considering investment from an outside investor in its search of new financial sources," according to DIE WELT. Bremen Managing Dir Klaus Filbry said, "Certainly we have discussed the issue." At the same, Filbry "is criticizing the models of league rivals Hamburg SV of Hoffenheim, which have made themselves dependable on wealthy donors." He said, "That's not the path that we want to take." Instead, Bremen "considers entering into strategic partnerships with big companies," following the approach of clubs like Bayern Munich and Borussia Dortmund. In addition, Filbry "criticized the softening of German football's 50+1 rule," which is supposed to protect a club from an investor becoming the majority owner. He said that "clubs such as RB Leipzig and Hannover 96 prove that compliance with this rule is not guaranteed anymore" (DIE WELT, 8/21).
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