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SBD Global/August 22, 2014/Franchises

Schalke Partners With University Of St. Gallen For Four-Month Sports Management Program

Schalke partners with Swiss university on sports management program.
Bundesliga side FC Schalke "is planning its own academy for future sports managers," according to the DPA. In cooperation with the University of St. Gallen in Switzerland, the German club will offer a four-month "S04-Sportakademie" program starting in January. The course will include sports management, sports law, marketing, finance and controlling classes. Schalke Marketing Dir Alexander Jobst said, "The cooperation between sports and economics has increased in importance over past several years. We also want to position ourselves more professional in this area." Schalke's management, including GM Horst Heldt along with Exec Chair and businessman Clemens Tönnies, will participate as guest lecturers in the program (DPA, 8/21)
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