SBD Global/August 21, 2014/Media
ESPN International, PGA Tour Renew Multimedia Rights In Latin America, Caribbean
Published August 21, 2014
The PGA Tour and ESPN Int'l announced Wednesday they have reached a five-year rights agreement to continue presenting coverage of PGA Tour events across all media in Latin America and the Caribbean. The rights extension provides ESPN Int'l with live media rights on its linear and digital platforms and extends the relationship with the PGA Tour in Latin American through '19. Under the agreement, ESPN will have exclusive rights to carry up to 12 PGA Tour events every year that include The Players Championship annually and The Presidents Cup every two years -- '15 and '17. ESPN will also have rights to air support programming such as Inside The PGA Tour and Official Films. PGA Tour Exec VP of Global Media Rick Anderson said, "With golf returning to the Olympics in two years in Brazil, ESPN's significant presence on both television and digital platforms will assist us with reaching the largest possible audience." ESPN’s coverage of the PGA Tour events will be provided across a variety of the brand’s multimedia platforms including TV, broadband and mobile applications. ESPN will also have rights to distribute additional PGA Tour content from select tournaments across its digital platforms. This content includes coverage from up to four competition holes as well as the featured groups of the day (PGA Tour).
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