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SBD Global/August 21, 2014/Marketing and Sponsorship

Central American Cup 2014 Names Latin American Telecom Tigo Title Sponsor

With "just two weeks to go before the start of the Central American Cup," telecom Tigo has "stepped up as title sponsors" for the championship which is being played in the U.S. for the first time, according to Paul Nicholson of INSIDE WORLD FOOTBALL. Tigo is a Latin American mobile phone brand that operates in the U.S. via distributors. The brand joins Avianca, Forward and Curacao as "official sponsors of the tournament, with more expected to be announced in the coming days." No figure "has been announced for the sponsorship." The seven-team tournament kicks off Sept. 3 in Washington, D.C. before moving on to Dallas and Houston. The final, "as well as third- and fifth place matches," will be played on Sept. 13 at the Los Angeles Memorial Coliseum (INSIDE WORLD FOOTBALL, 8/20).
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