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SBD Global/August 21, 2014/Marketing and Sponsorship

Michelin Extends Partnership With FIA World Rally Championship To End Of 2016

Michelin extended its official tire supplier agreement with the FIA World Rally Championship to the end of '16. The French firm has been a partner of the WRC since it took over from Pirelli in '11 and supplies tires to most of the rally teams. The new deal will bring more Michelin branding to WRC stages, to TV coverage and the WRC’s digital services. Michelin will also continue to use WRC content in its own promotions. Michelin Motorsport Dir Pascal Couasnon said, "This cooperation also facilitates a significant global media visibility throughout almost the entire year. In 2013, more than 600 million fans worldwide followed the WRC on TV and more than three million visited the rallies on site. These numbers speak for themselves" (WRC).
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