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SBD Global/August 19, 2014/Media
Sport1 Attracts 400,000 Viewers To Broadcast Of Czech Republic MotoGP Race
Published August 19, 2014
ON ARD: German public broadcaster ARD obtained a market share of 8.2% as 1.12 million viewers tuned in to watch the German Touring Car Championship (DTM) race on Sunday. Highlights of the DFB-Pokal's (German Cup) first-round matchups, which started at 6pm, attracted 3.56 million viewers and had a 17% market share. In the target demographic, the "Sportschau" obtained a 12.4% share. German pay-TV channel Sky, which aired the German Cup games live starting at 2:30pm, recorded 460,000 viewers and had a 4.8% market share in the target demo. Sky's viewership fell to 170,000 viewers after 8pm (DWDL, 8/18).