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SBD Global/August 19, 2014/Media
Fans Ignore English Premier League Warning As Goals Reach Twitter, Vine
Published August 19, 2014
CAT AND MOUSE GAME: MARKETING WEEK's Lara O'Reilly wrote the EPL does not have the resources "to embark on a giant game of internet cat and mouse." As soon as one Vine account is shut down, "two more will spring up in its place." This form of policing "also smacks of a slippery slope." Technically, "fans inside stadiums filming and sharing videos of their teams clinching a win with a last minute penalty and the ensuing hugs and celebrations are in breach of copyright too." Will "the Premier League’s crawlers extend to them?" Could smartphones "even be banned from stadiums?" The EPL should not be "focusing its effort on preventing Vines from being posted." It should be posting them itself -- "and perhaps monetising the videos too." Vine owner Twitter’s Amplify program was set up in '13 "to offer brands the opportunity to sponsor real-time or dual-screen video clips embedded within tweets" (MARKETING WEEK, 8/15).