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SBD Global/August 19, 2014/Marketing and Sponsorship

Chevrolet To Sponsor Brazilian National Football Teams In Five-Year Deal

Chevrolet is the new official sponsor of the Brazilian national football team. Chevrolet and the national team will debut the partnership in the friendly against Colombia in the U.S. on Sept. 5. The five-year contract will cover the 2016 Olympic Games and the 2018 FIFA World Cup. The sponsorship will be stamped on workout shorts, outerwear, the official team bus and on billboards (CBF). GM AUTHORITY's Manoli Katakis wrote Chevrolet will also sponsor Brazil’s women’s national team. The amount of the deal "was undisclosed." Chevrolet "jumped into the sponsorship just after Volkswagen left" (GM AUTHORITY, 8/17).
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