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SBD Global/August 18, 2014/Media

More Than 3 Million Viewers Tune In To Watch Highlights Of DFB-Pokal First Round

Yoan Pablo Hernandez defeated Firat Arslan by split decision.
German public broadcaster ARD recorded satisfying ratings for its sports coverage on Saturday, according to Daniel Sallhoff of QUOTENMETER. The coverage of the first round of the DFB-Pokal (German Cup), which started at 6pm, was the day's top sports broadcast as it attracted 3.63 million viewers. The number translated into a market share of 21.2%. In comparison, neither in '12 nor in '13 did DFB-Pokal first-round highlights break the 3-million mark. In the target demographic 14-49, the coverage obtained a share of 16% as 870,000 viewers tuned in. Starting at 10:39pm, ARD showed the boxing fight between Yoan Pablo Hernandez and Firat Arslan. The coverage first attracted 1.86 million viewers and increased to 2.78 million during the main fight. The numbers equaled market shares of 11% and 15.2%, respectively. In the target demographic, the market shares stood at 4.4% and 5.8%, respectively. During lunch time, ARD recorded 770,000 viewers for its broadcast of the German Touring Car Championship (DTM) qualifying session. The qualifying session had a market share of 7.8%. ARD's coverage of the European Athletics Championships, starting at 3pm, was watched by 1.99 million viewers and obtained a 16.4 share (QUOTENMETER, 8/17).
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