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SBD Global/August 18, 2014/Franchises

British Basketball League Club Rebrands As Leeds Force Ahead Of Jump To Pro Ranks

British Basketball League club Leeds Carnegie announced a rebranding that will see the club become known as Leeds Force as it makes the move to the fully professional BBL. The move also includes structural changes, as the club becomes a standalone business away from Leeds Metropolitan University. Leeds Force Commercial Director Mark Mills said, "This structure will enable us to fully engage with the professional nature of the BBL without being tied to the constraints of a public sector body." The team will continue to play its home games on Friday nights at the Sports Arena on the Headingley Campus of Leeds Metropolitan University. The rebrand will apply throughout the club, as its women's, academy and junior programs will all take on the new name (Leeds Force).
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