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SBD Global/August 15, 2014/Media

More Than 7 Million Watch German Football League Super Cup Game On ZDF

Dortmund wins first title of the new season defeating Munich in the DFL Super Cup.
German public broadcaster ZDF "obtained more than 7 million viewers for its broadcast of the German Football League (DFL) Super Cup on Wednesday," according to Weis & Phuong of QUOTENMETER. The game between Bayern Munich and Borussia Dortmund, which started at 6pm, attracted 7.26 million viewers. The number translated into a market share of 33.8%. In the target demographic 14-49, Dortmund's 2-0 win obtained a 24.1% share. German pay-TV channel Sky, which also aired the game, attracted an average of 200,000 to its broadcast, including 120,000 in the target demo. Sky's coverage obtained market shares of 0.9% and 1.7%, respectively (QUOTENMETER, 8/14).
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