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SBD Global/August 15, 2014/Marketing and Sponsorship

Sky Deutschland Launches Campaign To Promote Streaming Service Sky Go

The "live broadcast rights to Germany's Bundesliga are the biggest assets of Sky Deutschland," according to Ingo Rentz of HORIZONT. With the new Bundesliga season starting next week, Sky "launched a campaign to promote its mobile streaming service Sky Go." The new campaign "is the continuation of the TV campaign featuring Bayern legend Franz Beckenbauer and Borussia Dortmund coach Jürgen Klopp, which started in April." The new 35-second commercial "will air on free-TV channels as well as on Sky." In addition, Sky "will launch radio and print ads along with out-of-home ads." All ads will feature the slogan "Live ist, wo du bist -- nur mit Sky and Sky Go" ("Live is where you are -- only with Sky and Sky Go"). The campaign "was created by BBDO Dusseldorf." Doppelgänger Film and BDA Creative Munich carried out the production of the commercial. Sky said that the campaign's budget is in the low double-digit million range (HORIZONT, 8/14).
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