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SBD Global/August 14, 2014/Marketing and Sponsorship

QBE Insurance Extends Sponsorship With Australian Football League Side Sydney Swans

Australian Football League side Sydney Swan's major sponsor QBE Insurance "is extending its multi-million dollar partnership" for another three years until the end of '19, but has warned that "it cannot guarantee its support of the Swans Academy if the rules surrounding how it functions continue to change," according to Neil Cordy of the Sydney DAILY TELEGRAPH. QBE and the Swans are O.K. with the AFL’s proposed changes with a bidding system, which could take effect this year, "but any further changes would affect any ongoing support." QBE CEO Colin Fagen said, "It would definitely make us review our position. We need to be sure we're aligning to the long term development of the sport" (DAILY TELEGRAPH, 8/13).
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