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SBD Global/August 13, 2014/Marketing and Sponsorship

Marketplace Roundup: Bundesliga Side Cologne Renews Partnership with Ford Until '15

Bundesliga club FC Cologne renewed its partnership with Ford for another year until the end of the '14-15 season. Ford will remain the club's car partner and provide players, coaches and club officials with its vehicles. Ford has been a partner of the club since '94 (Ford). ... Man City announced a new partnership with QNet. The three-year partnership will see the wellness and lifestyle company become the club’s official direct selling partner (Man City). ... Puma and Newcastle United announced a long-term extension to their partnership which will see the global sports brand remain the club's official kit supplier into the next decade. Puma has supplied the club's kit, replica and training wear since the '10-11 season and this announcement follows on the heels of the reveal of the club's '14-15 Puma home kit (Newcastle). ... League Championship side Nottingham Forest has sealed a seven-figure shirt sponsorship deal for the '14-15 season with Fawaz Refrigeration and Air-Conditioning. Fawaz also sponsored the club last season (Nottingham Forest). ... Fulham has named Motor Village its official car partner for this season. Under the one-year deal, Motor Village will supply the club with a fleet of vehicles for matchday shuttles and shuttles for the player care and academy departments on non-matchdays (Fulham). ... The Spanish Football League (LFP) has signed an agreement with Satellite Information Services for the management and distribution of live statistical data for betting agencies. The agreement will last three years, starting with the '14-15 season, and will cover 2,500 matches (LFP). ... British biscuit manufacturer McVitie’s became a shirt sponsor of Serie A side Genoa ahead of the new season. The company’s parent brand, United Biscuits UK, "was announced as the club’s new sponsor late last week." No financial details were available (SOCCEREX, 8/12). ... Ridgeway Volkswagen will return as official vehicle partner for Premiership Rugby side London Irish. Ridgeway Volkswagen branding will appear on the rear of the first team playing shirts for all Aviva Premiership, LV= Cup and European Rugby Challenge Cup fixtures. The company will also receive branding, marketing rights on matchdays and replica jersey branding. As part of the sponsorship Ridgeway has provided the club with Volkswagen Golf’s and Caddy vans, to be used for the club’s community projects (London Irish).
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