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SBD Global/August 12, 2014/Media

ZDF Draws Average Ratings For Sports Broadcasts On Sunday Afternoon

German public broadcaster ZDF "recorded average ratings for its sports broadcasts on Sunday afternoon," according to Alexander Krei of DWDL. The most watched program was the summary of the women's summer biathlon, which attracted 1.45 million viewers starting at 4:45pm. The number translated into a market share of 10.3%. The men's race prior to the women's event obtained only a single-digit market share. The Canoe World Championships attracted only 890,000 viewers and had a market share of 6.7%. In the target demographic 14-49, the canoe event had a market share of 4.4%. Over the course of the biathlon races, the market share in the target demographic increased to 6.4%.

ON THE PITCH: Pan-European sports broadcaster Eurosport attracted 190,000 viewers to its broadcast of the friendly match between VfL Wolfsburg and Atlético Madrid. The game, which Wolfsburg lost 5-1, recorded an overall market share of 1% and 0.4% in the target demo. German sports network Sport1 obtained a market share of 1.2% for its broadcast of the MotoGP from Indianapolis. In the target demo the victory of Spanish rider Marc Márquez had a 1.2% share. Overall, Sport1 attracted 210,000 viewers to its MotoGP coverage (DWDL, 8/11).
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