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SBD Global/August 12, 2014/Media
ZDF Draws Average Ratings For Sports Broadcasts On Sunday Afternoon
Published August 12, 2014
ON THE PITCH: Pan-European sports broadcaster Eurosport attracted 190,000 viewers to its broadcast of the friendly match between VfL Wolfsburg and Atlético Madrid. The game, which Wolfsburg lost 5-1, recorded an overall market share of 1% and 0.4% in the target demo. German sports network Sport1 obtained a market share of 1.2% for its broadcast of the MotoGP from Indianapolis. In the target demo the victory of Spanish rider Marc Márquez had a 1.2% share. Overall, Sport1 attracted 210,000 viewers to its MotoGP coverage (DWDL, 8/11).