SBD Global/August 12, 2014/Media

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  • Football Manager Computer Game To Help Premier League Clubs Buy Players

    Premier League clubs "are to start using the database belonging to the computer game Football Manager to help identify and recruit new signings," according to Rob Bleaney of the London GUARDIAN. Sports Interactive, the creator of the best-selling game, "will begin feeding its extensive information into Prozone Recruiter, an online analysis platform which many of the top clubs use to scout new talent." Biographical, contractual and positional information compiled by SI over two decades "will be incorporated into the Prozone tool, which provides player data and archived video footage of tens of thousands of players from across the world" (GUARDIAN, 8/11). In London, Ben Rumsby wrote "the new venture is not the first time Sports Interactive has agreed to share its database, having struck a deal with Everton back in 2008." Football Manager "also created a real-life manager two years ago when Azerbaijani student Vugar Huseynzade was put in charge of FC Baku’s reserve team based on his success in the game" (TELEGRAPH, 8/11).

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  • Infront Distributes Media Rights For Super Match Between Real Madrid, Fiorentina

    Infront Sports & Media is handling the int'l media rights distribution for the upcoming Super Match friendly football game scheduled between Real Madrid and Serie A side Fiorentina on Saturday at the National Stadium in Warsaw, Poland. The agreement was signed with PSP Polish Sport Promotion, the organizer and rights holder of the event. Infront is distributing all TV rights including live, delayed and highlights transmission on a worldwide basis excluding Spain, Italy and Poland. The broadcast rights on offer cover all platforms including terrestrial, cable, broadband internet and mobile rights on a free and or pay basis in all languages (Infront Sports).

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  • Pro-Kabaddi League Is 2nd-Most Viewed Tournament In India With Reach Of 218 Million

    The "has managed to continue to attract viewers," according to Urvi Malvania of the Indian BUSINESS STANDARD. The first-week reach of the and promoted tournament is 218 million, second only to the annual Indian Premier League's reach of 420 million in the '14 edition. The telecast on Star India’s sports channel Star Sports 2 (English feed) and its Hindi movie channel Star Gold (in Hindi) "has outdone tournaments like the recently concluded FIFA World Cup (93 million), the 2013 edition of the Hero Hockey India League (62 million), Indian Badminton League 2013 (45 million) and Wimbledon 2014 (41 million)." The acquisition of the broadcast rights to the league "was part of Star India’s initiative to spawn the multi-sport culture in the country." Data shared by the network revealed 32% of all viewers were women and 22% were children. The strategy "of making the sport appealing to youth through its marketing and packaging seems to have paid off" with 25% of all viewers in the 15-24 age segment. Star India CEO Uday Shankar is confident that "advertisers and sponsors will join the league once it proves its mettle." Shankar said, “We are in no hurry to monetize. We were always confident of the potential of Kabaddi, but advertisers were reluctant to pay what we considered a fair price and, hence, we decided we would rather not sell sponsorships than discount its potential value." On social media, Star Sports Pro-Kabaddi conversations "have crossed a billion impressions" (BUSINESS STANDARD, 8/9).

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  • ZDF Draws Average Ratings For Sports Broadcasts On Sunday Afternoon

    German public broadcaster ZDF "recorded average ratings for its sports broadcasts on Sunday afternoon," according to Alexander Krei of DWDL. The most watched program was the summary of the women's summer biathlon, which attracted 1.45 million viewers starting at 4:45pm. The number translated into a market share of 10.3%. The men's race prior to the women's event obtained only a single-digit market share. The Canoe World Championships attracted only 890,000 viewers and had a market share of 6.7%. In the target demographic 14-49, the canoe event had a market share of 4.4%. Over the course of the biathlon races, the market share in the target demographic increased to 6.4%.

    ON THE PITCH: Pan-European sports broadcaster Eurosport attracted 190,000 viewers to its broadcast of the friendly match between VfL Wolfsburg and Atlético Madrid. The game, which Wolfsburg lost 5-1, recorded an overall market share of 1% and 0.4% in the target demo. German sports network Sport1 obtained a market share of 1.2% for its broadcast of the MotoGP from Indianapolis. In the target demo the victory of Spanish rider Marc Márquez had a 1.2% share. Overall, Sport1 attracted 210,000 viewers to its MotoGP coverage (DWDL, 8/11).

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  • Media Notes: Austrian Channel ServusTV Secures Broadcast Rights To Supercopa

    Austrian free-to-air TV channel ServusTV "has secured the broadcast rights for the Spanish Supercopa." The Supercopa "is a home and away game series between La Liga champion Atlético and Copa del Rey winner Real Madrid." The first leg "will be played on Aug. 19 with the return leg set to take place on Aug. 22." ServusTV "will air both games live" (DWDL, 8/11). ... German pay-TV channel Sport1 US is showing the HBO show "Hard Knocks," which gives viewers a behind-the-scenes look at the training camp of the NFL Atlanta Falcons. The first episode aired last week. Four additional episodes will air each Thursday at 9:30pm (DWDL, 8/11). ... Former German national team captain Michael Ballack, who worked as a football analyst for ESPN over the past several years, agreed to an extension with the sports network. An ESPN spokesperson said, "We've extended our collaboration with Michael Ballack for another two years until 2016. The people love him and we are very happy with his work" (DWDL, 8/11). ... Spanish basketball player Rudy Fernández's sister, Marta, announced the Spanish national team's friendly against Angola on Sunday for Teledeporte. During the game, the Spanish Association of Basketball Coaches (AEEB) published an "offensive tweet" saying, "Mi madre me comenta por whatsapp que a ver si te puedes callar @martafernandez5 @teledeporte" ("My mother told me on whatsapp to see if you can mute @martafernandez5 @teledeporte"). The AEEB erased the message and "attributed the occurrence to pirating, apologizing to Marta Fernández and announcing that it will investigate what happened" (AS, 8/10).

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