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SBD Global/August 12, 2014/Marketing and Sponsorship

Two-Time Wimbledon Champion Petra Kvitova Signs Management Deal With IMG

Wimbledon champion Petra Kvitova "signed a management deal with IMG Worldwide Inc., joining a roster of Grand Slam tennis champions including the best-paid female athletes, Maria Sharapova and Li Na," according to Danielle Rossingh of BLOOMBERG. The Czech clinched her second Wimbledon title and "is fourth in the rankings of the women’s WTA Tour." Her current roster of seven sponsors includes Nike, racket manufacturer Wilson, Czech postal service operator Ceska Posta and UniCredit Bank. Kvitova said, "My sponsorship deals have been very focused on the Czech Republic so far so I am hoping to work with some global brands and I’m excited to see what the IMG machine can do." Kvitova "has been guided by her Czech business manager Miroslav Cernosek and will continue to work with M-Sport Services in the Czech Republic in collaboration with IMG" (BLOOMBERG, 8/11).
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