SBD Global/August 12, 2014/Marketing and Sponsorship

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  • ManU Player Robin Van Persie Has Top Selling Jersey In EPL During '13-14 Season

    ManU player Robin van Persie’s popularity remains undiminished as the striker was the most popular name to appear on the back of Premier League replica shirts for the second consecutive campaign. Global sales data from Sporting iD shows that the ManU forward was officially the most popular Premier League player on the back of shirts. Sporting iD found that  Liverpool’s challenge for the title last season helped the popularity of their players with captain Steven Gerrard and Luis Suarez, the league’s top goalscorer, being the second and third-most popular names on the back of shirts, respectively. The list of the top-selling is revealed each year as part of the Premier League's Season Review, an annual report, which is available to view at http://review.premierleague.com (EPL). In London, Jack Gaughan wrote unsurprisingly, ManU's Wayne Rooney "is consistently in the top 10 and that was no different in the last campaign." The continued sale of "Rooney 10" shirts "goes some way" to explaining why ManU "has always been so desperate to keep the striker and only heightens the perception that the club's global brand is as important as results" (DAILY MAIL, 8/11).
     

    Top 10 selling names on EPL replica shirts for '13-14
    Player
    Club
    Robin van Persie
    ManU
    Steven Gerrard
    Liverpool
    Luis Suarez
    Liverpool
    Eden Hazard
    Chelsea
    Mesut Özil
    Arsenal
    Wayne Rooney
    ManU
    Sergio Agüero
    Man City
    Juan Mata Chelsea
    Shinji Kagawa ManU
    Frank Lampard Chelsea

    Top 10 selling names on EPL replica shirts for '12-13
    Player
    Club
    Robin van Persie
    ManU
    Wayne Rooney
    ManU
    Shinji Kagawa
    ManU
    Sergio Agüero Man City
    Fernando Torres
    Chelsea
    Eden Hazard
    Chelsea
    Luis Suarez
    Liverpool
    Jack Wilshere
    Arsenal
    Alex Oxlade-Chamberlain
    Arsenal
    Santi Cazorla Arsenal

    Print | Tags: Marketing and Sponsorship, United Kingdom
  • La Liga Real Sociedad Signs One-Year Principal Sponsorship With Tech Firm Qbao.com

    Chinese technology firm Qbao.com, which owns Chinese football club Nan Jing Qianbao FC, is the "new principal sponsor" of La Liga side Real Sociedad, which will wear the Qbao.com logo on the front of its shirts this season, according to the EFE. The one-year deal "includes an option for an extension after this season." Real Sociedad "did not announce the financial terms of the agreement." In addition to Qbao.com having a presence in Real Sociedad's various advertising campaigns, the agreement includes the "possibility of the club helping to train Nan Jing Qianbao's youth players." Real Sociedad President Jokin Aperribay said, "It is an agreement that we have worked on intensely for months, allowing for the internationalization of the club and opening doors to the foreign market" (EFE, 8/11).

    Print | Tags: Marketing and Sponsorship, Europe
  • Two-Time Wimbledon Champion Petra Kvitova Signs Management Deal With IMG

    Wimbledon champion Petra Kvitova "signed a management deal with IMG Worldwide Inc., joining a roster of Grand Slam tennis champions including the best-paid female athletes, Maria Sharapova and Li Na," according to Danielle Rossingh of BLOOMBERG. The Czech clinched her second Wimbledon title and "is fourth in the rankings of the women’s WTA Tour." Her current roster of seven sponsors includes Nike, racket manufacturer Wilson, Czech postal service operator Ceska Posta and UniCredit Bank. Kvitova said, "My sponsorship deals have been very focused on the Czech Republic so far so I am hoping to work with some global brands and I’m excited to see what the IMG machine can do." Kvitova "has been guided by her Czech business manager Miroslav Cernosek and will continue to work with M-Sport Services in the Czech Republic in collaboration with IMG" (BLOOMBERG, 8/11).

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  • League One Side Leyton Orient Announces Partnerships With Goldline Cars, 666Bet

    League One side Leyton Orient announced Goldline Cars as the new secondary shirt sponsor for the '14-15 season. The sponsorship agreement will see the Leytonstone-based company’s logo feature on the reverse of the home and away first team shirts as well as the replica kit along with becoming the club's official private-hire car service. The partnership also sees the Olympic Suite on the third floor of the West Stand being sponsored for the first time, with Goldline branding presence on matchdays. The club also announced that online bookmaker 666Bet will be the new shirt sponsor for the '14-15 campaign. The record sponsorship deal for the club will see the 666Bet company logo printed on the front of the home and away shirts from the first game of the season (Leyton Orient).

    Print | Tags: Marketing and Sponsorship, United Kingdom
  • Brasileiro Side Sport Club Do Recife Signs Health Insurer Unilife As New Shirt Sponsor

    Brasileiro side Sport Club do Recife has "agreed a one-year sponsorship" with health insurer Unilife, according to SOCCEREX. The brand’s logo "will appear on Sport’s playing shirts" throughout the '14-15 season, beginning with its opening match against Flamengo at Rio’s Maracana stadium on Sunday. The deal comes shortly after the Brasileiro outfit "unveiled Caixa" as its new front-of-shirt sponsor. No financial terms were released (SOCCEREX, 8/11).

    Print | Tags: Marketing and Sponsorship, Brazil
  • Marketplace Roundup: Hamburg Freezers Renew Main Sponsorship Deal With 5vorFlug

    German Hockey League (DEL) club Hamburg Freezers has renewed its main sponsorship deal with 5vorFlug for another two seasons until '16. The travel website will continue to be on the front of the team's jerseys as well as on the left and right shoulders. In addition, 5vorFlug will receive logo presence at one of the faceoff circles and on boards at the O2 World in Hamburg. The company has been the club's main sponsor since '13 (Hamburg Freezers). ... Second Bundesliga club 1860 Munich "has extended its premium partnership deal with financial institute Stadtsparkasse Munich" until '16. In addition to its partnership with first team, the bank "will continue to support the club's youth teams and youth academy" (ABENDZEITUNG MÜNCHEN, 8/8). ... Bangladesh state-owned bank Janata Bank "stepped up to assist Bangladesh Hockey Federation again" with a purse of 5M BDT ($64,000) for the salary of the foreign coach of the national field hockey team on Sunday. The amount has been reduced to 5M BDT from 9M BDT ($116,000) "that was provided by the bank" on March 7, 2013 for the same purpose. Janata Bank Acting Managing Dir Omar Faruk revealed that "they also have plans to assist hockey in other ways apart from the provided amount" (DHAKA TRIBUNE, 8/11). ... The Powerday logo will have a predominant position on the front of the new Premiership Rugby side London Irish playing kit this season with its logo also appearing on all first team and Academy training kit, coaching staff wear and replica wear. The extension also includes matchday branding and hospitality rights at the Madejski Stadium and the club’s state of the art new training ground at Hazelwood. Powerday has been a long-term supporter of London Irish, which includes a 10-year backing of the London Irish Academy. They will continue to sponsor the Academy, Advanced Apprenticeship in Sporting Excellence and London Irish Amateur Club this season (London Irish). ... South African side Polokwane City agreed to "a kit supply deal with XCO." The Gauteng-based sportswear brand "will provide" the newly promoted Premier Soccer League team with matchday and training wear for the next three seasons. In addition, "it will help develop community projects in the Limpopo region, where Polokwane City are the only top-flight club" (SOCCEREX, 8/11). ... League One side Sheffield United secured a two-year naming rights deal with homebuilder Duchy Homes for the John Street stand at the Bramall Lane stadium (Sheffield United). ... Parkmobile "has become an official supplier" to the Dutch Eredivisie. The company will work with the 18 top-flight clubs in the Netherlands "to improve the parking experience at their grounds." This "will include free use of the Parkmobile smartphone app" (SOCCEREX, 8/11). ... Tottenham signed a record two-year deal with Marathonbet, which becomes the club’s new exclusive betting partner for the start of the '14-15 season. The club had previously operated a regional partner model in the gaming sector, but the new two-year agreement sees Marathonbet take full category exclusivity (Tottenham).

    Print | Tags: Marketing and Sponsorship
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