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SBD Global/August 11, 2014/Media

Ten Sports Secures Capital One Cup, Sky Bet Football League Rights

South Asia sports broadcaster Ten Sports Network "strengthened its football portfolio with the acquisition of two English football properties in the Capital One Cup and the Sky Bet football league" from sports media rights agency MP & Silva, according to INDIAN TELEVISION. Both events "bolster its line up of football content," which includes the UEFA Champions League, Europa League, Copa Del Rey and French League. Ten Sports CEO Rajesh Sethi said, “English Football is very well followed in the Indian subcontinent and by acquiring these properties we will be showcasing all the best English football clubs contest in a more exciting knockout format in the Capital One Cup. With the Sky Bet Football League, we will be able to offer football fans in the Indian subcontinent a different flavor of English Football." Football League CEO Shaun Harvey said, “India is a market where interest in football has grown exponentially in recent years, and as such this new deal represents a big boost as we continue to expand our international reach." As part of the deal with MP & Silva, Ten Sports Network has also acquired rights to the "Brazil World Tour" featuring friendly matches played by the Brazilian national football team in '14. The broadcaster "will show these football properties to its 140 million households across the Indian sub-continent." Matches "will also be available for live streaming at" (INDIAN TELEVISION, 8/8).
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