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SBD Global/August 11, 2014/Leagues and Governing Bodies

German Football League Expects To Generate Up To $335M From Int'l TV Rights

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Bayern Munich played in the 2014 MLS All-Star Game on Wednesday.
German Football League (DFL) CEO Christian Seifert "is expecting drastically higher income from int'l TV rights," according to Joachim Hofer of the SID. Seifert said that the medium-term goal is generating €200M-€250M ($268M-$335M) per season. The Bundesliga currently makes €70M ($94M) annually from the marketing of its int'l TV rights. Seifert: "Starting with the '15-16 season, we will make a jump. We originally planned with revenue of €100 million to €150 million ($134M-$201M). We soon will be at the higher end of the spectrum." To attract new fans to the league, Bundesliga clubs "are currently traveling the world." Seifert said that those tours are necessary to increase income from int'l TV rights. He said, "Today, football is part of a global entertainment industry. The thought process can't stop at the border" (SID, 8/7).
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