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SBD Global/August 8, 2014/Marketing and Sponsorship

Denmark's Saxo Bank To Retain Sponsorship Of Contador's Cycling Team

The Tinkoff-Saxo cycling team, led by two-time Tour de France winner Alberto Contador, has "received a boost with Denmark’s Saxo Bank announcing it will remain a co-title sponsor for 2015," according to Josh Reich of REUTERS. The team "is owned by Russia’s Oleg Tinkov and managed by Dane Bjarne Riis," with Saxo Bank involved since '08. Tinkov suggested last week that "the team would change its name to Tinkoff Team, but Thursday’s announcement confirmed it would remain as is" (REUTERS, 8/7).
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