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SBD Global/August 8, 2014/Marketing and Sponsorship

Deloitte Singapore Becomes Third Top-Tier Sponsor For Next Year's SEA Games

The Singapore Southeast Asian Games Organizing Committee has "secured its third top-tier sponsor for next June's SEA Games," with int'l auditing and consultancy firm Deloitte Singapore coming on board, according to Terence Ong of the STRAITS TIMES. The deal is worth S$5M ($4M) in cash and kind, "consisting financial, tax and IT security advisory services and risk consultancy for the June 5-16 sporting meet." This partnership also moves the SEA Games organizing committee closer to its sponsorship target of S$50M ($40M), having now amassed a total of S$25M ($20M) (STRAITS TIMES, 8/7).
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