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SBD Global/August 7, 2014/Marketing and Sponsorship

Regional Public Broadcaster MDR Reportedly Close To Signing Deal With Erzgebirge Aue

Second Bundesliga club Erzgebirge Aue "is reportedly close to signing a sponsorship deal with regional public broadcaster MDR," according to Sören Fiedler of BILD. The MDR "is expected to become a co-sponsor of the club." The public broadcaster "had a similar cooperation with Aue's in-state rival Dynamo Dresden last year." The media partnership between Dynamo and the MDR "surprised Aue." The club and its fans suspected the deal "would result in Dynamo Dresden receiving more positive coverage than Aue." The MDR and Aue have intensified their talks over last several weeks. The MDR "is expected to promote its channels and shows on a large-scale basis in and around Aue's stadium." Neither the club nor the MDR have confirmed the negotiations (BILD, 8/5).
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