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SBD Global/August 6, 2014/Media

Sport1 Attracts More Than 1 Million Viewers To Broadcast Of 2nd Bundesliga Game

FC Kaiserlautern overcomes 2-0 deficit to beat 1860 Munich 3-2.
German sports network Sport1 "recorded top ratings for its broadcast of Monday night's 2nd Bundesliga game between FC Kaiserslautern and 1860 Munich," according to Alexander Krei of DWDL. A total of 1.02 million viewers tuned in to watch the game starting at 8pm. The number equaled a market share of 3.7%, which "is five times the channel's average." In the target demographic 14-49, Kaiserslautern's 3-2 victory attracted 270,000 viewers and had a 2.8% share. German pay-TV channel Sky, which also aired the game, obtained a market share of 0.9% in the target demo. The matchup attracted a total of 220,000 viewers (DWDL, 8/5).
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