Star Sports has "created quite a buzz" around the Pro Kabaddi League, according to INDIAN TELEVISION. The latest TAM data provided by the channel showed that the opening night "received 22 million TV viewers, on both Star Sports and Star Gold." This data, when extrapolated to the "All India Universe," according to standard industry conversions, show that more than 66 million Indians "have watched the game, claims the channel." The channel said, "This is 10 times higher than that witnessed in India during the opening match between Brazil and Croatia of the recently concluded FIFA World Cup."
On Twitter, Star said that "it was trending for nearly two days." Within 12 hours of the commencement of the League, PKL "had received nearly 140 million impressions on Twitter and a significant number on Facebook activity" (INDIAN TELEVISION, 7/31