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SBD Global/August 1, 2014/Marketing and Sponsorship

Marketplace Roundup: Polish FA Signs Commercial Agreement With Star-Type Sport

The Polish FA has finalized "a commercial partnership" with betting company Star-Type Sport. The deal will kick in at the start of August and will run until after Euro 2016, "taking in Poland’s qualification matches for the tournament" (SOCCEREX, 7/31). ... Sporting goods company Gilbert announced an extension of its partnership with Super Rugby side Melbourne Rebels and the Victorian Rugby Union. This new agreement will see Gilbert become the official and exclusive ball and equipment supplier across all representative levels of Victorian Rugby for the foreseeable future (Melbourne Rebels). ... Tire firm Black n Rounds has signed up to become the home shirt sponsor of League Two side Oxford United this season. Witney-based firm Isinglass is on the away kit "for the second successive season." There "will also be new logos on the back of both shirts, with the firms due to be announced shortly" (OXFORD MAIL, 7/31). ... The Women's British Basketball League announced Molten as its official ball sponsor for the inaugural '14-15 season. As part of a range of benefits, Molten will provide balls from its G-Series to WBBL clubs for use in all WBBL competitions as the new league prepares to tip off (WBBL). ... Liverpool and online Forex trading company InstaForex announced a two-year partnership that will run until the end of the '15-16 season. InstaForex will become an official partner of the club in Asia and the Commonwealth of Independent States. The new alliance will see InstaForex offer LFC experiences to its customers who are fans in these markets, including tickets to see the Reds play at home in Anfield (Liverpool).

Bundesliga club FC Nuremberg has signed a new shirt sponsorship deal with furniture producer Wolf Möbel. In addition to having its logo featured on the teams' jerseys, Wolf Möbel will receive ad space on boards in camera view and cam carpets. The deal was brokered by the club's marketing partner Sportfive (FC Nuremberg). ... German Hockey League (DEL) club Hamburg Freezers agreed to a deal with hockey equipment retailer Schanner until the end of the '16-17 sesaon. Schanner will provide helmets, pants and gloves to players as well as goaltender gear and bags starting this season (Hamburg Freezers). ... The German Golf League (DGL) has extended its title sponsorship deal with Kramski GmbH for another year through the end of '15. Kramski has been the league's title sponsor since '13 (DGL). ... Second Bundesliga club FC St. Pauli renewed its sponsorship deal with energy drink Relentless for another year. Relentless has been the club's energy drink partner since the '10-11 season (FC St. Pauli). ... Second Bundesliga club Fortuna Dusseldorf has extended its partnership with the Tulip Inn Dusseldorf Arena for another two years. The hotel, which is located inside the Esprit Arena, has been a partner of the club since its opening in '07 (Fortuna Dusseldorf).
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