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SBD Global/August 1, 2014/Marketing and Sponsorship
Marketplace Roundup: Polish FA Signs Commercial Agreement With Star-Type Sport
Published August 1, 2014
IN GERMANY: Bundesliga club FC Nuremberg has signed a new shirt sponsorship deal with furniture producer Wolf Möbel. In addition to having its logo featured on the teams' jerseys, Wolf Möbel will receive ad space on boards in camera view and cam carpets. The deal was brokered by the club's marketing partner Sportfive (FC Nuremberg). ... German Hockey League (DEL) club Hamburg Freezers agreed to a deal with hockey equipment retailer Schanner until the end of the '16-17 sesaon. Schanner will provide helmets, pants and gloves to players as well as goaltender gear and bags starting this season (Hamburg Freezers). ... The German Golf League (DGL) has extended its title sponsorship deal with Kramski GmbH for another year through the end of '15. Kramski has been the league's title sponsor since '13 (DGL). ... Second Bundesliga club FC St. Pauli renewed its sponsorship deal with energy drink Relentless for another year. Relentless has been the club's energy drink partner since the '10-11 season (FC St. Pauli). ... Second Bundesliga club Fortuna Dusseldorf has extended its partnership with the Tulip Inn Dusseldorf Arena for another two years. The hotel, which is located inside the Esprit Arena, has been a partner of the club since its opening in '07 (Fortuna Dusseldorf).