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SBD Global/August 1, 2014/Marketing and Sponsorship

McDonald's Signs On As Sponsor Of Baku 2015 European Games In Azerbaijan

The Baku 2015 European Games Operation Committee announced McDonald's as an official supporter of "next year's historic sporting event on July 31," according to Nigar Orujova of AZER NEWS. The partnership will see co-branding within McDonald's restaurants and marketing campaigns "tailored to deliver messages about the inaugural European Games throughout Baku and the whole of Azerbaijan." In addition, McDonald's "will promote the European Games across Azerbaijan through in-store messaging, Games-related competitions, and a specially designed Baku 2015 European Games variety menu." The in-store marketing campaigns in all of the McDonald's restaurants in Azerbaijan "will reach out to approximately 750,000 customers per month." Baku 2015 "will be the first ever European Games" (AZER NEWS, 7/31).
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