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SBD Global/July 31, 2014/Marketing and Sponsorship

Emirates Airline Signs Three-Year Sponsorship Deal With Portuguese Side Benfica

Dubai-based Emirates airline "has signed a three-year sponsorship deal" with Portuguese side Benfica, according to GULF NEWS. Emirates "is now the official airline partner of the club until 2016." The sponsorship deal "gives Emirates brand visibility at the Estadio do Sport Lisboa e Benfica, as well as promotional rights." Emirates will also be able to capitalize on advertising opportunities on Benfica’s media platforms, "which will include digital activations." The airline "will also receive player access and interactive hospitality rights." Benfica "will play a key role in Emirates’ sponsorship portfolio featuring top sporting clubs, tournaments and high-profile cultural events worldwide." Emirates "is also sponsoring the Portugal Masters golf tournament this year, which forms part of the 48 tournament series on the European Tour schedule, called The Race to Dubai." The tournament "lays the groundwork to the season-ending DP World Tour Championship" (GULF NEWS, 7/30).
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