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SBD Global/July 30, 2014/Marketing and Sponsorship

DHL Announces Partnership Deal With Chinese Super League Through 2017

German logistics company DHL and the Chinese Super League announced that DHL has become an official partner of the CSL at a signing ceremony. DHL and the CSL agreed on a major sponsorship package which will run from '14-17. The sponsorship underscores DHL’s long-term commitment to the China market. The partnership will see DHL engaging in new marketing activities to interact with Chinese customers and employees. DHL’s branding will appear on the football pitches and in the stadiums where CSL matches take place (DHL).
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Marketing and Sponsorship, China

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