ManU’s £47M ($80M)-per-year shirt sponsorship deal with Chevrolet has helped boost the combined shirt sponsorship income of the Premier League’s 20 clubs to a record £191.35M ($325M) for the '14-15 season. ManU’s world-record deal was agreed and signed in '12 on terms of $559M over seven years, starting with the coming season. The £47M-a-year is calculated at exchange rates at the time of the deal. Chevy replaced ManU’s previous deal with Aon, worth "only" £20M a year.
Three other clubs in '14-15 have more valuable shirt sponsorship deals than last season among those in the top flight both years: Swansea’s deal with GWFX has risen by £2M ($3.4M) to £4M ($6.8M), Everton’s with Chang has gone up £1.3M ($2.2M) to £5.3M ($9M) and Hull is making a bit more money from 12Bet than Cash Converters.
The 20 Premier League clubs combined have added £23.6M ($40M) to last year’s combined total of £165.75M, with only Tottenham and West Brom seeing a dip in their deals.
It is worth noting the "big six" clubs between them account for 79% of the value of the 20 deals -- or for £151M ($256M) of £191M. ManU’s deal by itself is worth more than the 14 smallest deals combined. But even most of the smaller clubs now have multi-million pound-per-year deals, evidence of the value of having global reach via the EPL shop window. The global reach of the Premier League is reconfirmed with an increasing number of foreign-based companies continuing to adorn club shirts. This season 14 shirts feature overseas-based companies, compared to 10 last season. Companies from the UAE, South Korea, the U.S., the Philippines, South Africa, Thailand and China are represented (sportingintelligence).
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| Source: sportingintelligence |
