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SBD Global/July 28, 2014/Media

Telekom Cup Preseason Tournament Records Top Ratings On German Channel Sat. 1

Bayern Munich advanced to Sunday's Telekom Cup final after defeated Borussia Mönchengladbach 5-4 in penalty kicks.
German free-to-air TV channel Sat.1 "recorded top ratings for its broadcast of the Telekom Cup preseason friendly between Bundesliga sides Bayern Munich and Borussia Mönchengladbach," according to David Grzeschik of QUOTENMETER. The game, which started at 8:30pm, attracted 2.19 million viewers during the first half on Saturday night. The number translated into a market share of 9.5%. In the target demographic 14-49, the game's first half recorded 850,000 viewers and had a 12% share. The second half of the game, which started at 9:15, obtained a market share of 9.6%. In the target demographic, the game's second half had an 11.6% share. After a 2-2 draw, Bayern won the game 5-4 after penalty kicks. The shootout attracted 2.89 million viewers and obtained an 11.7% share. In the target demographic, Sat.1 recorded 1.15 million viewers and had a 13.6% share. The day's first game between Hamburg SV and VfL Wolfsburg, which started at 6pm, recorded a market share of 11.4% as 1.31 million viewers tuned in. In the target demographic, the game was watched by 1.47 million viewers and had an 11.7% share. The game, which also went to a penalty shootout, was won by Wolfsburg. The shootout attracted 1.8 million viewers and obtained market shares of 9.7% overall and 12.5% in the target demographic (QUOTENMETER, 7/27).

TRACK & FIELD: QUOTENMETER's Grzeschik reported in a separate piece German public broadcaster ZDF attracted 880,000 viewers to its broadcast of the German track and field championships on Saturday afternoon. The number translated into a market share of 8.4%. In the target demographic, the event had a market share of 4.9%.

FORMULA ONE: German free-to-air TV channel RTL attracted 1.65 million viewers for its broadcast of the F1 qualifying session from the Hungaroring. The number equaled a market share of 16.7%. In the target demographic, the session recorded a market share of 14.2% (QUOTENMETER, 7/27).
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