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SBD Global/July 28, 2014/Marketing and Sponsorship

Marketplace Roundup: Cultural Leonesa Releases Special Edition Shirt

Spanish third division side Cultural Leonesa on Tuesday presented a special edition shirt to be worn in a preseason tournament. The shirts are black but "painted like a tuxedo." That the BBC wrote about a shirt from Spain's third division "is a sign that though the aesthetic value of the shirt has been questioned, there is no doubt of the echo it generated." The shirts also sold out, "with the club selling 5,000 shirts by Saturday, easily surpassing the initial projection of 1,000 sales" (EL PAIS, 7/26). ... W-League side Canberra United signed a front of shirt sponsorship deal with the University of Canberra. As part of the deal, sports studies and communication students will be able to undertake internships with the team (Canberra United). ... Hydraulic hose and fitting supply company ENZED signed on as back of jersey sponsor for National Rugby League side Cronulla Sharks for the remainder of '14 (Sharks).
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