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SBD Global/July 28, 2014/Marketing and Sponsorship

League Championship Side Brentford FC Partners With Matchbook.com

League Championship side Brentford FC announced a new partnership agreement with sports betting exchange Matchbook.com. Matchbook is now the official betting partner of the club. The Matchbook.com logo will be displayed on Brentford’s home and away kit for the upcoming '14-15 campaign. In addition, there will be extensive Matchbook.com advertising at Griffin Park including the branding of the stadium roofs with its logo. Griffin Park is visible on the Heathrow Airport landing route, one of the largest advertising platforms in the U.K. (Brentford FC).
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