Menu
Marketing and Sponsorship

Marketplace Roundup: La Liga Side Espanyol Partner With Italian Designer Amy Gee

La Liga side Espanyol reached an agreement with Italian designer Amy Gee, which will become the club's official provider of suits and clothing for the players and coaching staff during the '14-15 season (Espanyol). ... Bundesliga club Hertha Berlin has extended its partnership with airline Germania. The airline, which entered cooperation with the club during the '13-14 season, will increase its involvement and become an official "Hertha-Partner." The deal is for the '14-15 Bundesliga season (Hertha Berlin). ... Italian Serie A side AS Roma has "agreed a two-year partnership with ManpowerGroup." The firm, which specializes in workforce solutions including recruitment and training, "will handle human resources and security services at the Rome-based club’s Stadio Olimpico home ground." Financial terms "were not released." The contract "will run until the end" of the '15-16 season (SOCCEREX, 7/24). ... Serie B side AS Avellino renewed its partnership with energy and electricity company Metaedil Com. The company "will continue" as the club’s front-of-shirt sponsor for the '14-15 season (SOCCEREX, 7/24). ... Bundesliga side FC Schalke 04 and Condor extended their contract for a further year until June '15. Condor will remain the official airline of the Royal Blues (Schalke). ...Premiership Rugby on Thursday announced that Argentine wine brand Trivento signed an exclusive deal to be an official supporter. This collaboration will launch in September and run throughout the '14-15 season. Trivento, part of the Concha y Toro stable and one of the fastest-growing Argentine wine brands, will act as an official supporter throughout the year with the opportunity to extend the agreement for an additional two years (Premiership Rugby). ... League Championship side Derby County FC partnered with Professional Properties. The company "has become Derby's home team line-up sponsor at the iPro Stadium" for the '14-15 Championship season (DERBY TELEGRAPH, 7/24).

SBJ Morning Buzzcast: March 19, 2024

PGA Tour/PIF inching closer? Another NWSL sale for a big return and MLB's Go Ahead Entry expands

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2014/07/25/Marketing-and-Sponsorship/Notes.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2014/07/25/Marketing-and-Sponsorship/Notes.aspx

CLOSE