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SBD Global/July 25, 2014/Marketing and Sponsorship

Marketplace Roundup: La Liga Side Espanyol Partner With Italian Designer Amy Gee

La Liga side Espanyol reached an agreement with Italian designer Amy Gee, which will become the club's official provider of suits and clothing for the players and coaching staff during the '14-15 season (Espanyol). ... Bundesliga club Hertha Berlin has extended its partnership with airline Germania. The airline, which entered cooperation with the club during the '13-14 season, will increase its involvement and become an official "Hertha-Partner." The deal is for the '14-15 Bundesliga season (Hertha Berlin). ... Italian Serie A side AS Roma has "agreed a two-year partnership with ManpowerGroup." The firm, which specializes in workforce solutions including recruitment and training, "will handle human resources and security services at the Rome-based club’s Stadio Olimpico home ground." Financial terms "were not released." The contract "will run until the end" of the '15-16 season (SOCCEREX, 7/24). ... Serie B side AS Avellino renewed its partnership with energy and electricity company Metaedil Com. The company "will continue" as the club’s front-of-shirt sponsor for the '14-15 season (SOCCEREX, 7/24). ... Bundesliga side FC Schalke 04 and Condor extended their contract for a further year until June '15. Condor will remain the official airline of the Royal Blues (Schalke). ...Premiership Rugby on Thursday announced that Argentine wine brand Trivento signed an exclusive deal to be an official supporter. This collaboration will launch in September and run throughout the '14-15 season. Trivento, part of the Concha y Toro stable and one of the fastest-growing Argentine wine brands, will act as an official supporter throughout the year with the opportunity to extend the agreement for an additional two years (Premiership Rugby). ... League Championship side Derby County FC partnered with Professional Properties. The company "has become Derby's home team line-up sponsor at the iPro Stadium" for the '14-15 Championship season (DERBY TELEGRAPH, 7/24).
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