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SBD Global/July 25, 2014/Marketing and Sponsorship

Australian National Basketball Team Signs Sponsorship Deal With Airbnb

Australian basketball team signs naming-rights deal with Airbnb.
The Australian national basketball team "signed online travel booking company Airbnb as its naming rights sponsor" in the lead-up to the FIBA World Cup in Spain, according to Roy Ward of the SYDNEY MORNING HERALD. Basketball Australia "announced the sponsorship on Thursday morning at the Boomers training camp at the Australian Institute of Sport in Canberra." Boomers coach Andrej Lemanis and assistant coach Luc Longley "have advocated for someone to take on the vacant naming rights position so the team's budget could be boosted to include more training camps and more coaching staff members." The naming-rights sponsor "extends to the Australian under-19 and under-17 teams." BA "did not release the terms of the deal" (SMH, 7/24).
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