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SBD Global/July 24, 2014/Media

Germany-Argentina World Cup Final Attracts 87 Million Chinese TV Viewers

More than 87 million Chinese football fans "watched Germany beat Argentina 1-0 in extra time on TV," according to XINHUA. Market information and insight provider CTR said that the figure "includes the live broadcast, replays and same-day viewings through set-top boxes." The final "also attracted 9.02 million live Internet viewers on China Central TV Station website (" The "average viewing figure of the live broadcast of 64 tournament matches on TV was 21.57 million." The average online live audience was 3.76 million, "which means 14.8 percent of viewers watched games through Internet" (XINHUA, 7/23).
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