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SBD Global/July 24, 2014/Media

Sky Sports News HQ To Launch On Channel 401 Ahead Of Football Season

Sky Sports News will relaunch on channel 401 as Sky Sports News HQ beginning on Aug. 12, offering more news across its TV, digital and mobile services. Launched for the new football season, Sky Sports News HQ will unveil a new schedule, upgraded studio and improved digital services including redesigned apps and integrated social media coverage. Sky Sports News HQ will provide viewers with a sports news service plus a showcase of other content on the Sky Sports channels. Other Sky Sports channels will move one slot up the Sky digital EPG. The channel will offer new programs and features plus a greater emphasis on reporting stories under investigation. Almost double the size of the previous Sky Sports News studio, the new space means viewers will receive more breaking news delivered in new ways, including via an 18 square-meter video wall or investigation desk as just two of 11 different presenting positions. Sky Sports apps and its website have been redesigned with additional personalization, a SSN HQ "hub" offering catch-up video clips and additional content alongside the live channel, breaking news notifications and trending articles. A social media desk will immerse viewers in the newsroom environment as Sky Sports News HQ reporters investigate what is being said on social media channels. Users will be able to have their say and join the debate via apps, and social media (Sky Sports).
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