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SBD Global/July 24, 2014/Marketing and Sponsorship

Marketplace Roundup: Bundesliga Side FC Schalke Signs Deal With Meliá Hotels Int'l

Bundesliga side FC Schalke signed a deal with Meliá Hotels Int'l to become the new official hotel partner of the club for the new season. Meliá is one of the biggest resort hotel groups in the world and is represented across the globe (Schalke). ... German 3rd League football club Dynamo Dresden has extended its partnership with environmental services provider Veolia for another two years. Veolia, which has been a partner of the club for six years, will receive ad space on boards in camera view as well as extensive logo presence. The deal was brokered by Sportfive (Dynamo Dresden). ... British club Bristol Sport unveiled RSG as the headline sponsor of the British Basketball League side Bristol Flyers Basketball Team. The deal builds on the support RSG has already shown in being shirt sponsor for Bristol City FC. The deal underlines RSG's commitment to the stable of clubs associated with Bristol Sport and Stephen Lansdown (Bristol Flyers). ... Stella McCartney "will once again be designing the Team GB kits" for the 2016 Rio de Janeiro Games. The kits will be part of McCartney’s "ongoing collaboration with adidas." For the London Olympics, McCartney "designed 590 different items for the 900 athletes competing in 46 sports, incorporating the colours of the Union Jack -- but with an emphasis on blue and white" (HARPER'S BAZAAR, 7/23).
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