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Marketing and Sponsorship

Marketplace Roundup: Bundesliga Side FC Schalke Signs Deal With Meliá Hotels Int'l

Bundesliga side FC Schalke signed a deal with Meliá Hotels Int'l to become the new official hotel partner of the club for the new season. Meliá is one of the biggest resort hotel groups in the world and is represented across the globe (Schalke). ... German 3rd League football club Dynamo Dresden has extended its partnership with environmental services provider Veolia for another two years. Veolia, which has been a partner of the club for six years, will receive ad space on boards in camera view as well as extensive logo presence. The deal was brokered by Sportfive (Dynamo Dresden). ... British club Bristol Sport unveiled RSG as the headline sponsor of the British Basketball League side Bristol Flyers Basketball Team. The deal builds on the support RSG has already shown in being shirt sponsor for Bristol City FC. The deal underlines RSG's commitment to the stable of clubs associated with Bristol Sport and Stephen Lansdown (Bristol Flyers). ... Stella McCartney "will once again be designing the Team GB kits" for the 2016 Rio de Janeiro Games. The kits will be part of McCartney’s "ongoing collaboration with adidas." For the London Olympics, McCartney "designed 590 different items for the 900 athletes competing in 46 sports, incorporating the colours of the Union Jack -- but with an emphasis on blue and white" (HARPER'S BAZAAR, 7/23).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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